What is Digital Recruitment?
Digital recruitment is the process of attracting, sourcing, evaluating, hiring, and retaining candidates for open positions using digital platforms and technologies. Digital recruitment involves digital strategies for an effective recruitment process.
It utilizes online resources such as job boards, career websites, and workplaces, conducting online interviews and assessing via social media and mobile.
📌 Discover the list of hiring and recruitment glossary terms that every recruiter should know.
What is the Objective of Digital Recruitment?
The primary objective of digital recruitment is to leverage digital and online resources for an effective and less expensive recruitment process. It relies on digital and social media advertising to increase reach to a broader pool of candidates and streamline the hiring process.
Some of the key objectives of digital recruitment are:
- More Reach – increase the reach of job posts and improve employer branding by not relying on traditional methods, allowing organizations to source and engage with candidates from remote locations and diverse backgrounds
- Attract Best Candidates – attract the best talent by reaching out to candidates in geographically distant locations that possess extraordinary skills and qualifications
- Efficiency – utilize digital platforms, technology, automation, and data to streamline and enhance the recruitment process in an organization, which in turn reduces response time with fewer administrative tasks
- Develop Talent Pipelines – connect and engage with top talent around industries and maintain a talent pipeline to reach out to those candidates when there are specific requirements or job openings
- Optimize Hiring Experience – enhance the candidate experience with a streamlined application process, regular communication, and quick access to job information
- Track & Analyze – utilize data-driven insights to measure KPIs and optimize recruitment campaigns for better results
How to Develop a Digital Recruitment Process
A digital recruitment process includes multiple steps that allow an organization to leverage digital platforms and technologies. Missing even a single step can increase the workload or create a negative image of the company.
Here is a step-by-step process to develop a digital recruitment process. Organizations may have their own methods and systems. However, most of these steps remain the same.
Understanding Recruitment Goals
The first step is to do a thorough analysis and understand the hiring requirements of the business that align with the company’s long-term goals.
Create Targeted Job Descriptions
For every open position, create a targeted job description that explains the type of candidate required for the role. Also, mention the company’s values and culture and what a candidate can expect from the organization.
Build Strong Social Media Presence
Social media platforms like LinkedIn, Twitter, and Facebook can be leveraged to source candidates. However, candidates also check employers’ profiles before applying for a job, especially skilled and more qualified candidates.
It is important to establish a strong brand across various social media platforms by sharing insightful content and connecting with potential candidates.
Implement Digital Tools
Digital tools are necessary for virtual interviews, remote assessments, and an enhanced candidate experience. Video conferencing tools must be used during interviews to effectively communicate and assess the candidates’ body language and professionalism.
Setup Data Analytics
Establish a proper tracking system for data-driven insights to further optimize the digital recruitment process.