The recruitment game has dramatically changed. Traditional recruitment methods such as print ads or phone interviews have already become history. Digital recruitment strategies are now essential for every business seeking to attract top talent.
That is why we have compiled this comprehensive guide to assist you in understanding the various digital recruitment strategies available and how to use them to hire top talent online.
This guide has something for everyone, whether you’re a seasoned HR professional or just starting out in the recruitment world. So, let’s get started!
What is Digital Recruiting?
Digital recruiting is nothing but using technology, especially those digital platforms to attract talents and keep them engaged throughout the hiring process. Using Digital Recruiting, recruiters can leverage the power of social media, online job boards, etc, and reach a much wider pool of talents. Way back a decade ago, recruitment was still a manual process.
At least, most of the recruitment workflow was manual. But now, it has all gone digital. Having said that, Digital recruitment is no more a luxury, but an essential strategy for almost every company to stay competitive.
Learn what mass recruiting is and how to perform mass recruiting for organizations.
What is a digital recruitment platform?
A digital recruitment platform is an online software that enables recruiters to manage and streamline their recruitment processes from sourcing, applicant tracking, screening, and scheduling to onboarding new hires. It utilizes various digital tools and technologies such as social media, applicant tracking systems, and video interviewing platforms to help recruiters attract and hire top talent more efficiently and effectively.
Learn more about the talent technology trends of this year.
What is a digital recruitment strategy?
A digital recruitment strategy is having the right set of tools, platforms and a plan to attract, engage and hire candidates digitally. The strategy should have means to leverage digital technology to streamline the recruitment process and increase the reach of the job postings that the recruiter posts and also facilitate better candidate assessment.
A perfectly strategized digital recruitment plan would mean organizations getting the top talents on board, reducing hiring costs drastically, and improving the overall candidate experience.
Check out this guide where we have listed common hiring challenges for recruiters and how to solve them
Top 7 Most effective digital recruitment strategies in HR
Now that we know digital recruitment is the future, let us discuss what we think are the seven most effective digital recruitment strategies.
1. Employer branding
Create a strong employer brand to attract potential candidates. This can be done through social media, company blogs, employee testimonials, and more. A strong employer brand can help build trust and credibility with job seekers and showcase the company’s culture and values.
2. Job descriptions
Crafting compelling job descriptions is essential to attracting the right candidates. Job descriptions are the first thing a candidate sees. If that is not detailed enough and compelling the top talents out there are just going to ignore it. Always be clear and concise about the exact skills you are looking for. Maybe you can add some information about the company culture and the employee benefits which can also help attract the right talents.
Here are key elements to consider while writing a tech job description:
- Job title
- Company overview
- Technical skills required
- Soft skills required
- Compensation and benefits
- Application Process (How to apply)
Check out the free editable job description template for tech recruiters with a real example:
3. Social media recruitment
If you are into recruiting space for a while, you probably already know the power of platforms like LinkedIn, Indeed, or even the social media platforms like Twitter or Facebook that allow recruiters to search for candidates with the skills and expertise they need. Recruiters should build relationships with such top talents in the field and create a pool of potential people whom they can hire in the future.
4. Referral programs
Referral programs are an excellent way to find new employees. Potential candidates who are a good fit for the company culture can be referred by current employees. Bonuses and paid time off can encourage employees to refer their contacts to the company.
5. Candidate experience
When it comes to attracting and retaining top talents, a positive candidate experience is crucial. The recruitment process will have to be clear with proper communication and timely updates to the candidates about the hiring process.
It is essential that interviews should be scheduled promptly and candidates followed up throughout the process and feedback provided as and when required.
6. Video interviewing
With the rise of remote work, video interviewing has become an essential part of the recruitment process. WebPipl’s iVerified video interviewing platform allows recruiters to connect with candidates from anywhere in the world, providing a convenient and efficient way to evaluate and recruit top talent.
With iVerified, recruiters can conduct live interviews or record and review pre-recorded video responses. The platform also features advanced AI technology to analyze candidate responses and provide insights to help make informed hiring decisions. With WebPipl’s iVerified, recruiters can streamline their recruitment process and find the best candidates for the job.
Check out iVerified, world’s fastest video interview software with instant feedback and interview system.
7. Recruitment process outsourcing
Have you heard about RPO? It stands for Recruitment Process Outsourcing, a method that has become very successful in recent years. RPO providers are experts in finding the best candidates for the job, and by outsourcing part or all of the recruitment process to them, companies can save time and money.
Digital recruitment has many benefits that can help companies improve their recruitment process and attract top talent. Here are some of the advantages:
- Faster hiring
- Improved candidate experience
- Greater access to a larger pool of candidates
By implementing these digital recruitment strategies, recruiters can automate many aspects of the hiring process using AI enabled online recruitment software like WebPipl.
This means they can focus on finding the best candidates for the job without worrying about time-consuming administrative tasks.
How the virtual recruitment process works
Virtual recruitment is becoming more popular as organizations try to adapt to remote work and hiring practices. Here are some steps to understand how the virtual recruitment process works.
Step 1: Planning and Preparation
Before starting the recruitment process, it is essential to plan and prepare effectively. This includes determining the skills and qualities required for the position, creating a detailed job description, and deciding on the recruitment channels.
Step 2: Sourcing Candidates
WebPipl, an innovative digital recruitment platform, offers a variety of sourcing options to help employers find top talent. With WebPipl, employers can leverage popular job boards like LinkedIn, Indeed, and Glassdoor to identify potential candidates. Additionally, the platform provides seamless integration with social media platforms like Twitter, Facebook, and Instagram, allowing employers to advertise job openings to a broader audience and target candidates with specific qualifications.
Discover WebPipl’s candidate sourcing tool to find top tech talents
Step 3: Screening Candidates
Once receiving applications, WebPipl’s recruitment platform will allow recruiters to screen candidates effectively using various tools, such as iVerified video interviews, applicant tracking systems (ATS), and psychometric assessments. This will help recruiters select the best-fit candidates for the role, while streamlining the recruitment process and saving time.
Step 4: Interviews
With the rise of remote work, virtual interviews have become the go-to option for recruitment. Video conferencing tools like Zoom, Skype, and Google Meet are frequently used for conducting virtual interviews. But with WebPipl’s advanced iVerified video interviewing platform, recruiters can enjoy many benefits like improved candidate experience, cost savings, and easier scheduling. This innovative platform helps recruiters assess candidates’ communication skills, body language, and other key traits without the need for in-person interviews.
Check out WebPipl’s Interview as a service (Iaas) with 5000+ expert panelists
Step 5: Selection and Onboarding
After the interviews, the recruiters will select the best candidate based on various parameters like experience, qualifications, and soft skills. After selection, virtual onboarding processes like online training, document verification, and setting up of workstations can be done.
Step 6: Candidate Experience
Providing an excellent candidate experience is crucial in virtual recruitment. Quick and clear communication throughout the recruitment process and transparency regarding the job role, salary, and benefits will help candidates feel valued and engaged.
Step 7: Follow-up and Feedback
The follow-ups need not necessarily be done only for those selected candidates. Following up with candidates who were not selected and providing feedback can create a positive impression of the company. This can also help the candidates improve their skills and increase their chances of success in future interviews and job applications.
How long does the hiring process take?
Depending on the company and the job position, the time it takes to complete the hiring process can vary greatly. It can take anywhere from a few weeks to several months, depending on factors like the number of candidates, the level of the job, the complexity of the hiring process, and the availability of decision-makers.
CMD Recruitment study says that it takes approximately 27.5 days in the United States to fill a position. The hiring process can be much longer in some industries and job positions. It’s critical to be patient and keep in touch with the hiring team throughout the process for updates.
How WebPipl helps you improve the efficiency of your digital recruitment strategy
At WebPipl, we understand that digital recruitment is the future and it is very much essential to remain competitive in the job market. That’s why our platform leverages the latest digital channels to help recruiters reach a wider pool of candidates and streamline the hiring process.
With WebPipl, you can enjoy the following benefits of digital recruitment:
Wider reach: Our platform allows you to attract and hire candidates from national and international locations, expanding your talent pool significantly.
High efficiency: Our AI-powered recruitment process automates time-consuming tasks, such as candidate screening and scheduling, to save you time and improve communication with applicants.
High ROI: By using a more effective and efficient recruitment process, you’ll find top talent earlier, leading to higher returns on your investment compared to traditional methods.
FAQs on digital recruitment
What is digital transformation in recruitment?
Digital transformation in recruitment refers to the use of digital tools and technologies to streamline and optimize the recruitment process, from sourcing candidates to onboarding. It involves using digital platforms, data analysis, and automation to improve efficiency and enhance the candidate experience.
Why the hiring process takes so long?
Due to a lack of qualified candidates, lengthy interview and assessment processes, and administrative tasks, the hiring process can take a long time. WebPipl can assist in shortening the timeline by automating various stages of the recruitment process and offering advanced search and filtering options to quickly identify the right candidates.
When should you start the recruiting process?
When there is a vacancy or a need for a new hire, the recruiting process should begin. Ideally, recruiters should source and engage with potential candidates on a continuous basis in order to build a talent pipeline and reduce time-to-hire for critical roles.
How do recruiters source candidates?
Recruiters source candidates through a variety of channels, including job boards, social media, employee referrals, direct outreach, and talent databases. Digital recruitment tools such as WebPipl can provide access to a wider pool of candidates and advanced search capabilities to find the right match.
What are the key benefits of digital recruitment?
Digital recruitment has several advantages, including faster and more efficient hiring, improved candidate experience, access to a larger pool of talent, better data insights, and lower costs. Using digital recruitment tools such as WebPipl, recruiters can automate various tasks and streamline the hiring process, resulting in better outcomes for both candidates and employers.
Raju Thammala is the founder of WebPipl, an AI-based recruitment company revolutionizing the tech hiring process with products like video interviews, ATS software, etc.
As CEO and founder, Raju Thammala is passionate about leveraging technology to deliver next-gen recruiting services. In his free time, Raju enjoys reading and exploring new cuisines or jet-setting to exotic destinations.